Recognizing the significance of transitioning to a thriving and sustainable aging society, we launched the "Krungthai X Yuenyen Care for Patients with Terminal Illness" initiative. This endeavor is aimed at supporting Yuenyen Social Enterprise in its mission to assist individuals facing terminal illnesses, as well as the elderly and disabled, in gaining access to the healthcare system with a focus on palliative care. Our collaboration involves medical experts who offer valuable guidance on providing excellent care to these patients. This support enables individuals to cherish quality moments with their loved ones right up until their final moments in life.
The Five-Dimension Life Lessons
Live meaningfully, rest peacefully
We believe that good preparation is crucial to ensuring a peaceful passing. For this reason, we collaborate with Yuenyen and Cheevamitr to raise awareness and provide comprehensive knowledge across five vital dimensions of life: medical, mental health, communication/social, financial, and legal. Our goal is to empower all Thais with the knowledge and skills needed to plan and care for their own and their family's life and health effectively. Moreover, we seek to foster a positive attitude towards palliative care and underscore the importance of a high quality of life, from birth to the end of life's journey.
Through these initiatives, we align our business operations with the United Nations’ sustainability framework and the Sustainable Development Goals, namely the goal of Good Health and Well-being, which aims to ensure healthy lives and promote well-being for all at all ages, and the goal of Partnerships for the Goals, which aims to strengthen the means of implementation and revitalize the global partnership for sustainable development.