In 2024, Krungthai Bank has continued to focus on the implementation of the 7 strategic focuses. The aim is to accelerate the execution for creating competitiveness and business growth opportunities in the future through various important operations as follows.

1. Unlock disproportionate value from X2G2X: Connections among different customer groups, including B2B, B2C,G2B, and G2C, and launching a platform that meets the needs of customers’ partners and reaching out to grass-roots customers to reduce inequality.
2. Leverage digital and data to drive efficiency: Accelerating the use of information and technology to improve work processes, understand customer needs, and meet the needs of all customer types.
3. Launch new growth platforms: Including Wealth-Tech, Virtual Banking, Banking as a Service, etc., and financial services at all levels.
4. Support sustainable and inclusive growth: Driving business according to ESG principles and increases accessibility among grassroot customers, connecting SMEs with the digital economy and accelerating their adaptation to industrial group (New S-Curve).
5. Build future ready capabilities: including accelerating effective risk management in terms of system readiness to support PDPA & cyber-risk, strengthening data analytics in order to understand customer needs (Digital Marketing) and stepping into personalized banking through a variety of channels, as well as elevating the competitiveness of its subsidiaries.
6. Upgrade core technology infrastructure: Providing modernization, security, safety, stability, efficiency, and ability to support the increasing number of users in the future to support and deliver the best products and services to customers, as well as to build the confidence of customers who place their trust in using the Bank’s services.
7. Transform culture: embed new ways of working to drive organization agility: The Bank’s employees must dare to change for progress and adapt themselves quickly, adopt a flexible and agile way of working, and are enhanced with new skills related to digital literacy, to position the Bank as a role model organization, fostering pride among employees for being part of Krungthai Bank.