Strategic Plans and Key Operations
Strategic Plans
and Key Operations

Strategic Plan:
“2 Banking Model”
        Krungthai Bank performs its role to support and help pushing forward the government in various fields with the intention of steering Thai economy to grow and attain higher potential. Recently, there were plentiful new challenges affecting the business part of the Bank i.e. the economic fluctuations, technological advancements, dramatic changes in consumer behavior as well as the amendment of new rules and regulations that turned to be both opportunities and restrictions for the Bank’s business operation. Since these factors were likely to place impacts towards banking sector sooner than expected; consequently, the Bank was required to adjust itself straightaway to keep up with changes and allocated resources with utmost efficiency to correspond with business competition along with supporting the government policies to drive Thai economy to grow sustainably. Therefore, in 2020 the Bank remodels and operates business under 2 Banking Model concurrently as follows:

Carrier
Carrier
refers to a traditional business model. That means, the Bank puts emphasis on the operation with great efficiency while reducing operation cost of various key departments in an attempt to safeguard the business foundation and the customer base of the Bank under the challenging environment.
Speed Boat
Speed Boat
indicates a new business model that features agile working. With its principle – Fail Fast Learn Fast, agility and speed shall be the main solutions of most operation whereas the data analysis shall happen on digital platform or open banking platform. This approach aims for trying out and exploring innovative businesses, especially through the focus on the business expansion from the customer’s business partners in pursuing for future growth.

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Major Plans and Projects 2019
Major Plans and Projects 2019  
(0.32 MB) PDF
Major Plans and Projects 2018
Major Plans and Projects 2018  
(0.09 MB) PDF
Major Plans and Projects 2017
Major Plans and Projects 2017  
(0.08 MB) PDF