Strategy and Risk / Opportunity Management

Creating Shared Value with Society (CSV Framework)

The Bank aims to improve well-being and reduce social inequality through projects that foster environmental and social development for a better quality of life. This is achieved by promoting stable, income-generating jobs and financial literacy, helping communities better understand and manage their finances, and enhancing financial skills and capacity to enable self-reliance.

The Bank has implemented this framework through the 'Go Local, Grow Local' project to create sustainable social outcomes. The project operates on the principle of empowering community members to manage their issues independently. The Bank emphasizes Holistic Area-based Community Development approach that addresses economic, environmental, and quality-of-life issues while fostering financial literacy. The guidelines for tracking progress and expanding projects are continuously refined, aiming to achieve the Bank's strategic goal of enhancing the quality of life in society and creating a foundation for sustainability for future generations.

Charity Donations

In addition to promoting and developing relationships with external stakeholders, employee volunteers play a crucial role in building the Bank's culture of volunteerism. The readiness of these volunteers is vital for imparting knowledge, creating community value, and advancing the strategy for creating shared value. The Bank regularly provides training and preparation for employee volunteers, covering topics such as financial knowledge, savings plans, and marketing skills. This training also includes information on modern cyber threats, relevant regulations, and appropriate practices for working with vulnerable groups. These lessons are integrated into a Train-the-Trainer program, enabling the Bank to expand its efforts continuously and broadly. This approach helps employees develop their skills and knowledge, allowing them to effectively share up-to-date information with communities. This approach supports human resource development alongside social projects.

Training Courses for Employees

1. Enhancing Communication and Learning Process Facilitation Skills for CSR Practitioners
   This course aims to develop and strengthen communication skills and learning process facilitation skills for volunteer employees. The objective is to enable employees to communicate appropriately with vulnerable groups and individuals across different age groups, and to enhance the ability to develop learning processes that allow participants to engage more effectively.
   
2. Social Impact Assessment and Social Return on Investment for driving organizations towards sustainability
   The objective is to provide participants with knowledge about sustainability and sustainable development at an international level. It aims to develop participants' skills in Social Impact Assessment (SIA) and Social Return on Investment (SROI), enabling them to apply this knowledge practically and become quality SIA and SROI evaluators. This will allow them to analyze the impacts of CSR projects, which will benefit future decision-making for the Bank and drive sustainable business operations in line with ESG frameworks.
   
3. Happy Money Financial Mentor
   This course is designed to develop employees' financial knowledge and skills so they can offer basic advice on financial planning and savings and support the development of positive financial behaviors.

Projects under the “Go Local, Grow Local” Initiative in 4 Dimensions

1. Promoting and developing community potential to elevate as model communities under the “Go Local, Grow Local” dimension

Ban Phon Thai Community, Pho Si Subdistrict, Pho Chai District, Roi Et Province
The “Krungthai Loves Phon Thai” project aims to preserve the community's way of life while laying a foundation for self-reliance and enhancing the ability to cope with external challenges, such as climate change and youth migration. The project focuses on building knowledge in eco-friendly and sustainable tourism management.

Performance : 104 direct beneficiaries 312 indirect beneficiaries.

Chiang Khong Community, Wiang Subdistrict, Chiang Khong District, Chiang Rai Province
“Krungthai Loves Chiang Khong” The Bank expands sustainable income generation by transforming agricultural waste, such as pineapple leaves, into modern-designed handicrafts. This initiative aims to add value to community products and integrates the Big Idea Marketing Storytelling business model with management, evolving into the “Yai Jai” Community Financial Enterprise.

Performance :

• Foster community unity and creating employment opportunities that encourage young people to return home and pursue careers, thereby reducing unemployment rates.
• Create value to agricultural waste, reducing community waste, and lowering greenhouse gas emissions

2. Creating positive impacts for a sustainable environment under the “Krungthai Loves Environment” dimension

Bajrasudha Gajanurak Project
Beyond supporting strong model community development and instilling environmental conservation awareness through sustainable occupations, the Bank has expanded its efforts Rayong, Chanthaburi, and Sa Kaeo, aiming to encourage coexistence between communities and elephants and boost volunteer morale. by supporting the welfare of volunteers in the Bajrasudha Gajanurak Project. This project focuses on understanding, monitoring, and promoting the learning of wild elephant behavior for villagers. The Bank provided insurance for Eastern Thailand, which include Chachoengsao, Chonburi,

Performance : Provided insurance for 910 volunteers from 51 villages in 5 provinces

3. Providing financial knowledge to build a sustainable society under the “Financial Literacy” dimension

The Bank recognizes the importance of financial management and considers the promotion of fundamental financial skills critical for building financial resilience. Therefore, the Bank conducts financial education activities under the principle of ‘Raising Awareness to Practical Action,’ targeting diverse groups, including community members, school students, and university students, through various projects such as:

• Krungthai Loves Communities
• Krungthai x Saturday School
• Krungthai x Ministry of Finance
• Krungthai Loves Smart University

4. Cultivating a volunteer culture for employees and the public under the “Volunteer Culture” dimension

World Wetlands Days
Conservation and restoration of wetlands at Thale Noi Non-Hunting Area, Khuan Khanun District, Phatthalung Province

Book Donation Project
The Bank donated books from the ‘Book Donation’ project to the Mirror Foundation for distribution to under-resourced schools nationwide.

Performance : Donated 6,872 books

5. Supporting organizations and donations

Survival Kits Distribution Program
The Bank has demonstrated its concern for flood-affected people in regions, such as Phrae, Sukhothai, Chiang Mai, Chiang Rai, Nong Khai, Satun, Songkhla, Narathiwat, Nakhon Si Thammarat, and Chumphon Province, providing immediate assistance to affected communities.

Performance : Distributing 17,200 survival kits. These kits contain rice, dried food, and other essential supplies.

Krungthai Loves Persons with Disabilities Project
The Bank supports equality and access to employment for people with disabilities. It collaborates with network partners such as the Thai Red Cross Society and the Thai Chamber of Commerce A total of 163 individuals have been hired through 2 employment models:

• Model 1: Employing 100 people with disabilities to work at the Thai Red Cross Society to support operations across Red Cross branches, provinces, and districts nationwide. These services include administrative work, documentation, office tasks, and other assigned duties.
• Model 2: Conducting workshops on agriculture and animal raising for 63 people with disabilities, in collaboration with network partners such as 1. the Thai Chamber of Commerce 2. the Thai Chamber of Commerce Foundation 3. the COERR Foundation