For Our Communities
Framework for Creating Shared Value with Society (CSV Framework)
Krungthai Bank believes that a robust economic foundation is the key to a thriving community, one that empowers its members to lead fulfilling lives while driving progress across society and the environment. To support this vision, the Bank has launched various projects that promote stable income, financial literacy, and positive financial attitudes among community members. By equipping individuals with the skills and potential to solve problems and navigate challenges, the Bank hopes to foster self-reliance and sustainable development. To this end, the Bank has set practical guidelines for creating shared value and promoting sustainable growth across four dimensions
- Community development as a social enterprise
- Creating a positive impact for a sustainable environment
- Creating a sustainable society through financial literacy
- Building a culture of volunteerism
Designing and Implementing Effective Community Models for Sustainable Communities
Krungthai Bank has been actively engaged in promoting the potential of its community through various development activities aimed at fostering community development across four key dimensions. These include promoting Community Economic Development with the goal of creating social enterprises, building awareness of Sustainable Financial Practices, and engaging in Environmental Conservation efforts in collaboration with employees and the wider public. The bank's approach is founded on the principle of addressing diverse human needs and fostering an open exchange of views and ideas within the community to create mutual support. As part of its vision, the bank is committed to helping people in the community anticipate and adapt to changes both in the present and in the future.
Objectives of the Project
- In 2022, Krungthai Bank developed a prototype community project that incorporates concepts of product and service development, business methods, and a holistic community development process that reflects community identity. The project was managed from beginning to end with a "holistic" approach, with the aim of promoting sustainable community development in the future.
- The Prototype Community Project focuses on empowering community leaders through vision development and Strategic Community Management, using the Social Enterprise Way (SE Way) methodology to create tools, processes, and mindset changes. The project integrates existing resources systematically to develop new business methods and community development processes.
- The Bank plans to draw lessons from community collaboration guidelines and use the prototype project as a case study for sustainable community development. The goal is to establish a body of knowledge for incubating sustainable community businesses and integrate it into future community development projects.
Empowering Communities: A Framework for Developing Their Potential
The Bank recognizes that building sustainable communities requires effective management of human capital, community assets, and natural resources to ensure their viability for future generations. To achieve this goal, the Bank implements community development projects that focus on integration and long-term sustainability through the "Krungthai Loves Communities" project, which emphasizes the community building process. This project includes the following operational components
The Bank collaborated with six social business groups and experts in various fields to develop a community development process. These groups and experts are
- Social Enterprise Thailand An expert in social business development and ecosystem building for social enterprises.
- Science and Technology Park Chiang Mai University Specializing in project management and incubating community businesses.
- Local Alike Specializing in sustainable community tourism development.
- TP Packing Solution Specializing in holistic sustainable waste management solutions.
- Flow Folk Specializing in product development that incorporates community wisdom and identity.
- Noburo Specializing in debt settlement, sustainable savings, and financial literacy.
- Ms. Pradhana Chariyavilaskul A social brand builder and strategic process design specialist.
- Mr. Panuwat Sujjaviriyakul A behavioral scientist and happiness economist.
In order to develop an effective process, it is essential to have a deep understanding, specialized expertise, and relevant experience in operations. Krungthai Bank is committed to developing communities by leveraging community assets, knowledge, identity, and culture, with a view to ensuring long-term sustainability. Through working with community partners and social businesses, Krungthai Bank has gained valuable insights that will inform sustainable community development efforts in two specific communities. These insights will be shared in the form of an operational manual and a body of knowledge, which will also include training components designed to develop the skills of the Bank's personnel in areas such as incubation, evaluation, monitoring, and knowledge transfer to other communities.
PARTNERSHIP FOR BETTER SOCIETY AND ENVIRONMENT
Krungthai Loves Environment Project
1. Krungthai Loves Koh Tao Phase 3 Project
In 2022, Krungthai Bank teamed up with UNDP Thailand, Raks Thai Foundation, and Koh Tao Municipality to extend the "Koh Tao, Better Together" project through "Krungthai Loves Koh Tao Phase 3" This new phase aims to promote continuity and economic growth among the Koh Tao community members by developing content and mechanisms to work with them on restoration, maintenance, resource utilization, and biodiversity planning. Additionally, the project seeks to encourage participation from all sectors and establish a fund to conserve natural resources and the environment, thus contributing to the sustainable development of the Koh Tao community.
Guiding Principles for the “Krungthai Loves Koh Tao Phase 3” Project
The Bank has collaborated with various organizations to establish the goals and principles for implementing the project, including the development of modeling and financial mechanisms aimed at enhancing careers and generating income for the Koh Tao community. The project's operating framework includes the following performance indicators
2. Sustainable Water Resource Management
Leveraging Science and Technology through the Royal Initiatives
Our Bank is committed to national development, with a focus on fostering community resilience and safeguarding natural resources for future generations. We recognize that sustainable development depends on water resource management, which is essential for health, income generation, and overall well-being. To promote community-led management of water, soil, and forest resources, we prioritize water system development projects, such as the Utokapat Project and the Bajrasudha Gajanurak Foundation. Through these initiatives, we have empowered communities in four areas.
Huai Sai Reservoir Irrigation Water Management Group
Khuen Phak Subdistrict, Phrao District, Chiang Mai Province (Beneficiary 492 households)
Ban Nong Krating Community
Tha Kradan Subdistrict, Sanam Chai Khet District, Chachoengsao Province (Beneficiary 269 households)
Ban Khlong Mahad Community
Tha Takiap Subdistrict, Tha Takiap District, Chachoengsao Province (Beneficiary 32 households)
Chalerm Raj School Community
Kong Koi Subdistrict, Sop Moei District, Mae Hong Son Province (Beneficiary 570 households)
3.From Waste to Value with Krungthai RELIFE
Krungthai Bank recognizes the negative impact of human behavior on the environment, including issues such as air pollution and global waste. As such, the bank has prioritized implementing operations to minimize its environmental impact and improve energy management, both within its own organization and with external partners. To contribute to environmental preservation, the bank has installed a RELIFE MACHINE at its Nana Nua Head Office and at the Ministry of Finance Branch to collect plastic bottles for recycling. This initiative helps to reduce the decomposition process of plastic waste, which can take a long time. Additionally, the bank has installed an INNOWASTE machine on the 4th floor of the Head Office building in the Vayupak Room. This machine transforms food scraps into high-quality soil, which the bank distributes to its employees, schools, and temples. The soil is then used to plant trees and increase green areas in Bangkok.
Volunteering with Krungthai Bank (VVe Vayu Volunteer)
Background Krungthai Bank, in collaboration with UNDP Thailand and Raks Thai Foundation, is leading Project #UNDP Krungthai Loves Koh Tao, aimed at preparing the community to welcome Thai and foreign tourists as travel resumes. As part of this initiative, the bank's volunteer staff, known as VVe Vayu Volunteer, is providing workshops on Financial Literacy, Financial Technology, and Financial Health to the Koh Tao community. These workshops are designed to help community members develop practical skills that can be applied in their daily lives. In addition, the bank is partnering with local fishermen groups to install fish traps that will serve as a nursery and habitat for marine animals. This effort is aimed at conserving and restoring the marine ecosystem and promoting sustainable living for all.
2. The Bajrasudha Gajanurak Project
Background The Ban Nong Krating community volunteer activity was organized to provide public-minded employees with an opportunity to contribute to the community's well-being. Participants helped to improve the water source area of the village and plant crops that elephants do not like around the farm plots. Krungthai Bank recognizes the importance of a balanced relationship between humans, forests, and wildlife, and the need to support each other. As part of this commitment, Krungthai Bank supports the Bajrasudha Gajanurak Foundation under the Royal Patronage and the Hydro Informatics Institute (Public Organization) in their effort to develop water resources and enhance community quality of life in the village of Gajanurak, a forest area that serves as a habitat for wild elephants. The project aims to promote fertility in the forest area, create a barrier to prevent elephants from disrupting the human village, and enable different parties to coexist harmoniously. This, in turn, supports the conservation of Thai wild elephant species, a protected wildlife, and promotes sustainable career development, quality of life, and safety for local residents.
3.Bang Nam Phueng
Background Bang Nam Phueng is an extension of the OUR Khung Bangkachao project, which focuses on conserving and developing green areas in Khung Bangkachao, Phra Pradaeng District, Samut Prakan Province. Krungthai Bank is one of three working groups involved in this project, and our areas of focus include
- Working Group in the field of Green Areas
- Working Group in the field of Youth, Education, and Culture Development
- Working Group in the field of Career Promotion
Krungthai Bank has partnered with Bang Nam Phueng Subdistrict to organize volunteer activities that support a sustainable community environment. These activities include Green Events that aim to avoid pollution by using natural materials and biodegradable products. Krungthai Bank's VVe Vayu Volunteers have also created Green Cone organic ferment waste bins for 140 households in the community and 1,300 microbial balls for water treatment in Bang Nam Phueng Nam Phueng Subdistrict Health Promoting Hospital and Village Public Health Volunteers (VHVs) visited the area to provide survival bags and essential items to bedridden patients in the community.
In addition, Krungthai Bank has linked its environmental projects, including collecting 70 kilograms of food scrap soil from the Bank's dining room using an INNOWASTE MACHINE and donating 7,425 plastic bottles collected from RELIFE MACHINE in the Krungthai RELIFE, Change, Restore, and Revive Life Project to Chak Daeng Temple. These plastic bottles will be recycled and used to manufacture fibers for upcycle weaving into monk robes and clothing. Krungthai Bank's commitment to the United Nations' Sustainable Development Goals (SDGs) aligns with its vision of "Krungthai, Growing Together for SUSTAINABILITY", and will help achieve the goals of good health and well-being, clean water and sanitation, sustainable cities and communities, and climate action.
6.Survival Bags for Flood Victims
Background: Tropical storms and the Noru Storm have caused heavy rainfall and widespread flooding in Thailand, resulting in property damage and a shortage of consumer goods for those living in low-lying areas and along rivers. The Bank has demonstrated its care for the flood victims by preparing survival bags that contain rice, dried food, consumer goods, and necessary medicines. In collaboration with the Prime Minister, representatives from the Ministry of Finance, and governors, the Bank has distributed a total of 2,284 bags in provinces including Uttaradit, Ubon Ratchathani, Si Sa Ket, Khon Kaen, Songkhla, Nonthaburi, Samut Prakan, and Pathum Thani. This effort is aimed at helping those affected and providing them with necessary resources during this challenging time.
Background: The Bank is committed to supporting educational initiatives for underprivileged students, especially during the COVID-19 pandemic. As part of this effort, we are collaborating with the Baan Nokkamin Foundation to organize a textbook-sharing project, which aims to provide learning opportunities to students and relieve the financial burdens of their families. Through this project, we hope to build a foundation of sharing and generosity among the youth, who are the future of our nation. To kickstart the initiative, we have collected 1,660 books from our employees and donated them to the Foundation for distribution to schools in need.
8.Krungthai Loves Persons with Disabilities Project
Background According to the Persons with Disabilities Empowerment Act, B.E. 2550 (2007), the business establishment shall employ persons with disabilities at a rate of one percent of total number of employees, which can be complied with by any of the following 3 directions.
- The employment of people with disabilities to work at the organization (Section 33)
- contributing money to the Fund for Promotion and Development of Life Quality of Disabled Persons in accordance with the number of persons with disabilities who are not employed (Section 34)
- offering concession in 7 ways (Section 35) as follows
- Granting concession.
- Arranging a place to sell goods or services.
- Subcontracting work or outsourcing services.
- Provision of equipment or facilities.
- Provision of a sign language interpreter.
- Any other assistance.
Krungthai Bank pursues Section 33 and 35(4) in adherence to the intention of these acts aimed at employing persons with disabilities. The Bank collaborated with the Thai Bankers Association in employing 140 disabled persons to work at the Thai Red Cross Society plus joined the Thai Chamber of Commerce, the Thai Chamber of Commerce Foundation, and the COERR Foundation in providing vocational trainings to 249 people with disabilities to ensure their occupational readiness and quality of life. In 2022, the Bank made associated investments totaling 21,592,305 Baht.