Krungthai Bank is dedicated to improving and enriching the quality of life for the people of Chiang Khong, a prominent pineapple agricultural region in Chiang Rai. We do so by extending our support to local artisans, helping them produce bags crafted from pineapple fiber and dyed with natural colorants under the YaiJai brand. Embracing the concept of #WeaveBeautifulLife, this brand showcases modern, aesthetically pleasing designs that add significant value to the products. Additionally, we provide valuable knowledge about marketing and online sales, empowering the community to generate more income.
Through these collaborative efforts, we align our business operations with the United Nations’ sustainability framework and the Sustainable Development Goals, namely the goal of Decent Work and Economic Growth, which aims to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, and the goal of Sustainable Cities and Communities, which aims to make cities and human settlements inclusive, safe, resilient and sustainable.